Kay started her comprehensive career in marketing following a creative background in art college and obtaining a degree in Product Design.

Having worked in marketing for almost 20 years, Kay entered the health and social care sector in 2021 through her roles in software houses – the first specialising in social care and the second in healthcare. This experience gave Kay a great insight into health and social care, including a clear picture of the lack of integration of systems and an in depth understanding of the ways in which AI was being used.

It was during this time Kay found a deeper passion for the care sector. With so many individuals working on products and services which mean so much to them, she believed it felt right to continue to work on marketing within the sector. Being a sector with typically low funding, it was clear that many businesses needed more support while in the infancy of their marketing journeys. 

This is why Kay founded Splice of Lime, a marketing agency specialising in Social Care, helping to build the Care brands of tomorrow. Splice of Lime demonstrates Kay’s vision to help shape a future where the word Care is used with optimism, using her experience and skills in marketing to support clients on their journey to create or develop their brand, define their messaging, and develop their brand identity.

Sindy is a creative, self-motivated marketing professional with a talent for strategic marketing planning, innovative campaign execution and event management. With over 30 years’ experience in marketing for a range of high-profile companies including Dell Computers and Mercedes Benz, she excels in project-managing comprehensive marketing campaigns that captivate audiences and drive real results.

A keen eye for detail and a knack for organisation, proficiency in problem-solving with root cause analysis, and high levels of organisation allows Sindy to navigate challenges effectively, ensuring optimal outcomes.

From conception to completion, she has a proven track record of creating dynamic marketing campaigns and seamlessly managing events that leave a lasting impression.

Now as a member of the team at Splice of Lime, she is eager to bring her knowledge, experience, and fresh perspective to elevate the agency’s marketing efforts.

Natalie is an experienced technical German translator with over 25 years’ service within the manufacturing industry. With two decades under her belt as a Senior Technical German Translator for a global bearing manufacturer, Natalie was responsible for translating and proofreading corporate literature, including product and technical publications, and marketing and training materials from German into English.

Natalie took the leap to launch her own business, Dunn Translations Limited, in 2020 and now operates as a Freelance Technical German Translator providing translation, proofreading and post-editing services.

Natalie’s range of experience makes her extremely familiar with the fundamentals of marketing – running campaigns, managing events, managing leads and customer data, dealing with Sales teams, and liaising closely with customers at all times to ensure that project and deadline requirements are met in full.

She has strong organisational, communication, planning and research skills, a high attention to detail, is highly efficient at coordinating, prioritising and scheduling projects, and is customer-focussed, committed to producing work of the highest quality and maintaining a high level of service.

Liz is a dedicated communications and marketing consultant with over 15 years’ experience in the social care and health sector. With a passion for enhancing the lives of individuals and communities, Liz leverages a unique blend of strategic insight and creative innovation to develop impactful marketing initiatives tailored to social care projects.

Having worked with a diverse range of clients, including non-profit organisations, local government, and the private sector, Liz understands the complexities and challenges within the care landscape. She specialises in crafting compelling narratives that resonate with stakeholders, foster community engagement, and drive positive change.

Liz’s expertise extends to digital marketing, brand development, and stakeholder communications. She is also passionate about behavioural theory and has a background in social marketing. 

A strong advocate for collaboration, Liz believes that effective communication is the cornerstone of successful campaigns. She works closely with clients to develop tailored strategies that amplify their messages and strengthen their connections with the communities they serve.

In addition to her consultancy work with Splice of Lime, Liz supports a local authority with their communications and marketing. Navigating the daily challenges of the sector and keeping abreast with latest industry expectations and updates.

When she isn’t helping organisations tell their stories, Liz is running after her two young children and enjoying the Staffordshire countryside! 

Connect with Liz to explore how she can help elevate your social care project through innovative communications and marketing strategies.

Ally is a freelance copywriter and expert wordsmith at crafting everything from press releases, blogs, and social media posts to website pages, case studies and newsletters.

With a varied and extensive background in creative copywriting, PR, journalism, marketing and communications, including experience writing for a variety of publications and audiences, Ally has the skills and know-how to produce customised, engaging, creative content for your business.

As a member of the Splice of Lime team, she brings her valuable knowledge and experience from working closely with various clients in the healthcare sector and other niche industries to create the best content possible.

Ally was a vital member of the PR and Communications & Marketing teams at Newlife the Charity for Disabled Children, penning everything from press releases and news articles to newsletters and case studies, while acting as a key contact to liaise between families, the press and brand partners.

Through this role she became well-versed in taking complicated medical terms and sharing them in a way that people can understand and relate to, creating engaging content to showcase charitable messaging and support brand campaigns which played a vital role in raising awareness and fundraising.

One of the most important parts of creating content and messaging for the care sector is capturing the human, emotional side of the industry and the real-world impact that care brands have on their clients and end users. Ally understands this well and brings this thoughtful passion to every piece of content she writes for Splice of Lime’s clients. 

Find out more about Ally’s experience and view her portfolio here: https://mclarencopywriting.wordpress.com/

Dan is a videographer and photographer who has been helping businesses with their marketing since 2017.

His background is in both long-form videos that are designed to increase the conversion rate on websites, as well as short-form videos specifically designed for social media.

As a member of the Splice of Lime team, he brings a vast amount of media knowledge (and equipment!) from multiple different industries which enables him to be ready for any situation that may need capturing, whether it’s an event, a customer experience or a product demo.

Dan’s style has been developed over the years, and during this time he has picked up many techniques that enable him to assist those who haven’t had much experience in front of the camera, providing a stress-free production for people who are new to photography and video.

When working with people in video it’s really important for Dan that he captures the emotion. He believes that the best way to do this is to connect with individuals on production days and hold genuine conversations with those involved to make them both feel comfortable on camera and achieve an authentic response.

Examples of Dan’s work can be found at https://www.danieldennismedia.com/videography