Helping to build
the care brands
of tomorrow

Grounded marketing support for Care providers
and the organisations that serve them.

Because stronger Care brands mean better outcomes.

Positioning

Branding

Websites

Campaigns

Teacup, green lime and a purple megaphone representing Splice of Lime

Helping to build
the care brands
of tomorrow

Teacup, green lime and a purple megaphone representing Splice of Lime

Grounded marketing support for Care providers and the organisations that serve them.

Because stronger Care brands mean better outcomes.

Shaping a future where the word care is used with optimism.

The Care is a sector full of passionate, purpose-driven people.

But too often, the organisations delivering incredible work don’t have the time, resource, or support to tell their story properly.

That’s where we come in.

Splice of Lime provides grounded, high-quality marketing support for Care providers and the organisations that serve them.

If you’re thinking about strengthening your marketing, we’d love to talk.

No obligation. Just a helpful chat.

Why marketing in Care is different

Care organisations
operate in a world that most marketing agencies simply don’t understand.

It’s a sector built on trust, reputation, and human connection. Decisions aren’t made lightly, and the people you’re trying to reach – whether families or Care leaders – are often under real pressure.

That means marketing in Care requires a different approach.

It needs to be:

That’s why Splice of Lime specialises in Care.

 

Because when marketing reflects the values and challenges of the sector, it becomes far more powerful.

 

And stronger Care brands mean better outcomes for the people who rely on those services.

Our Services

Splice of Lime are experts in the sector working with experts in their field to bring you the best marketing services.

We’ll support you on your journey to create or develop your brand, help you define your messaging, improve the look, or develop your brand identity and help you make delivery more consistent. We’ll grow your visibility and reach, traffic and conversions, and longevity.

We already have experience with software providers, not-for profit, training suppliers, staffing agencies, consultancies, supporting living and domiciliary providers.

Branding
Positioning
Website
Campaigns

Marketing shouldn’t feel like another headache.

With the right support, it can become one of the most powerful tools your organisation has.

If you're ready to strengthen your Care brand, we'd love to talk.

Here’s what our clients say?

View our reviews from our recent clients.

Here’s what our clients say?

View our reviews from our recent clients.

Bright pink paper aeroplane graphic

Where do I start with Spice of Lime?!

As a small business owner, I find myself wearing many hats
and juggling multiple balls. Since working with the team at
Spice of Lime, I have one less ball to juggle and one less hat
to wear.

But it’s more than that…it’s not just that I have ‘someone else
creating content’. I have a collaborator who has taken time
to get to know me and our service as well as the DUET diabetes
brand ethos values and goals. As a result, they don’t just
provide communications, they also help us to evolve and are
considered part of our wider team.

They have listened and delivered with clarity and high-quality
consistency.

Lynne Reedman Service Lead,
DUET diabetes Ltd

Kay and her team took the time to truly understand our goals and worked closely with us to develop a comprehensive marketing strategy. Their expertise goes well beyond content creation - they have also supported us with branding, strategic planning, and identifying new market opportunities.

The team are incredibly versatile, whether designing brochures, creating adverts, or helping us think strategically about the future. We highly recommend Splice of Lime to any business looking to elevate their marketing and achieve meaningful results.

Sally White Managing Director,
Ablyss Ltd

What sets Splice of Lime apart is their understanding that marketing in social care is a genuinely niche area. They quickly grasped our brand and our audience and gave us confidence that they understood our world.

They've also gone above and beyond, supporting us with initiatives like nominations for the Housing with Care Awards, which we were thrilled to see recognised.
We'd recommend them without hesitation to any organisation in the care sector looking for a marketing partner who genuinely understands the space.

Karis Humphreys Head of Operations & Support Services,
Diverse Services Ltd

It is always an absolute pleasure to work with Kay and the team at Splice of Lime.

Kay always gives thoughtful and useful advice, and the team goes above and beyond to help your business expand and grow.
I highly recommend Splice of Lime’s services to everyone I come across in business circles!

Dr Emma Williams Founder,
Positive Ageing Consultancy & Training and Emwillcare

When setting up my new business, Splice of Lime was an obvious choice to head up the marketing. Kay is a consummate professional who understands what I am trying to achieve and actively works with me to deliver it.

If you’re after a marketing agency who understands the sector and will go the extra mile to help you, then I can’t recommend Splice of Lime highly enough.

Rob Cousins Health and Social Care Entrepreneur
Plate of food representing food suppliers and chefs in social care
KirCCA – Kirklees and Calderdale Care Association - logo

Splice of Lime is a Gold partner of the Kirklees
and Calderdale Care Association for 2026-27.